Strategi Peningkatan Daya Saing Agribisnis Kopi Robusta di Kabupaten Kepahiang Provinsi Bengkulu
Strategies to Enhance the Competitiveness of the Robusta Coffee Agribusiness in Kepahiang Regency, Bengkulu Province
Abstract
Kabupaten Kepahiang merupakan salah satu sentra produksi kopi robusta penting di Provinsi Bengkulu yang memiliki potensi besar untuk dikembangkan sebagai komoditas unggulan daerah. Namun demikian, daya saing kopi robusta daerah masih menghadapi sejumlah kendala, antara lain produktivitas kebun rakyat yang belum optimal, mutu produk yang belum seragam, lemahnya posisi tawar petani, serta terbatasnya akses pasar bernilai tinggi. Penelitian ini bertujuan merumuskan strategi peningkatan daya saing kopi robusta Kabupaten Kepahiang melalui pendekatan Strengths, Weaknesses, Opportunities, and Threats (SWOT). Penelitian dilaksanakan di Kabupaten Kepahiang pada Bulan Juni-Desember 2026. Pengumpulan data menggunakan metode deskriptif kualitatif melalui Focus Group Discussion (FGD) dan wawancara mendalam dengan pemangku kepentingan yang terdiri atas pemerintah daerah, penyuluh, pelaku usaha, asosiasi kopi, dan petani. Hasil penelitian menunjukkan bahwa kekuatan utama terletak pada kesesuaian agroklimat, reputasi mutu kopi, serta berkembangnya usaha pengolahan kopi lokal. Kelemahan utama meliputi produktivitas rendah, teknologi budidaya dan pascapanen yang belum optimal, serta kelembagaan pemasaran yang lemah. Peluang utama berasal dari meningkatnya permintaan kopi berkualitas, pasar domestik yang terus tumbuh, dan dukungan kebijakan pemerintah. Ancaman utama berupa fluktuasi harga, persaingan antar daerah penghasil kopi, dan perubahan iklim. Strategi peningkatan daya saing diarahkan pada peningkatan produktivitas dan mutu, penguatan kelembagaan petani, hilirisasi produk, serta pengembangan branding kopi daerah.
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