Online ISSN 2745-3650 Print ISSN 2085-3823
Universitas Gadjah Mada, Indonesia
Efektivitas Pemosisian Restoran Cepat Saji Ayam Goreng Merek Lokal: Studi Empiris Berbasis Perspektif Konsumen Effectiveness of Local Brand Fried Chicken Fast Food Restaurant Positioning: Empirical Study Based on Consumer Perspective
